Creative Director | Director | Executive Producer | Showrunner
Film, Television, Digital, Multimedia :: Development and International Production
Beatrix has directed and produced award winning films, documentaries, music videos, commercials, scripted and unscripted series for national and international television networks. She has successfully delivered content across screens, performing key role in the projects from concept to air.
She has also directed multimedia experiences and events for various major global brands , as well as music shows
In 2005 Beatrix started her production house SELVA, building a creative network with film and TV professionals worldwide
to create, develop and produce compelling content across diverse genres for multiple platforms. In 2017 she started
MOONLANDER STUDIOS, a development and production company based in Los Angeles.
Beatrix has worked directly with Netflix, Turner Latin America, CNN International, E! Television , TV Cultura, RedeTV, MTV, Viacom, Universal Music, Sony Music, Warner Music, EMI, Ogilvy & Mather, J.W. Thompson, Young & Rubican, BBDO and DDB, Wieden+Kennedy, having developed extensive international network and collaborative work with entertainment industry professionals, TV Channels, creative agencies, production companies and distributors in the US, Latin America, Europe and Asia.
. Crystalina (feature film) – script FINALIST at TRIBECA FILM INSTITUTE, NY - Sloan Fund
. Rupert (medium length film) - Official Selection at CANNES SHORT FILM FESTIVAL, VENEZIA SHORT FILM FESTIVAL 2021, Italy , HONORABLE MENTION at UK FIlm Festival 2020 - London, UK
. Santa Ursula (TV ad ) awarded BRONZE LION at the CANNES LIONS AWARDS
. Globalpop (TV format) - shortlisted among 200 formats worldwide at CANNES MIPTV / MIPFORMATS
. Eldorado (documentary) opened the UNITED NATIONS CONGRESS OF HUMAN RIGHTS and the LATIN AMERICAN
. Ecoprático (TV series) awarded ENVIRONMENTAL MERIT AWARD at the LATIN AMERICAN ENVIRONMENTAL CONFERENCE
. Freak Gallery (short film) selected at the NEW YORK FILM FESTIVAL LGBT, SEOUL NET FESTIVAL, among others.
. Pelvis (short film) acquired by MAM - MUSEUM OF MODERN ART OF SAO PAULO permanent collection
. Member of the Jury - HOLLYWOOD BRAZILIAN FILM FESTIVAL 2015 - Los Angeles
MOONLANDER STUDIOS - Los Angeles
Executive Creative Director| International Production
Partner - Established the company to develop and produce films, documentaries, scripted and unscripted series , commercials, branded content and multimedia experiences. Selected achievements during this period include :
. Writer/producer of sci-fi drama feature film “Crystalina”, project finalist at TRIBECA Film Institute /Sloan Fund.
. Writer/director/producer of drama medium length film “Rupert”
. Writer/director of the feature film “The Caterpillar” to be co-produced by The Planet, Los Angeles.
. Writer/Director of shorts “Eye” and “Peacock” opened the HOLLYWOOD BRAZILIAN FILM FESTIVAL in LosAngeles
. Director of Music Videos for the psychedelic band “Venga Venga” and the electronic music artist “Dennix”
. Creator and creative director of scripted one-hour drama TV series “ Stories from the Interlude ”- Developed the series
to be co- produced by Los Angeles - based production companies CORRINO MEDIA GROUP and MAD SEASON.
. Artistic Director of “Cosmic Mind” Dennix - Music concert / Multimedia installation, featuring holography and video mapping at the most important art museum in Brazil : MASP – Museum of Art of Sao Paulo.
. Artistic Director of "Festa Porto" - 30k people event with music shows and 120m LED multilayered screens video mapping fpr Porto Seguro Seguros, one of the largest financial companies in Latin America
< 2019 - present>
CRC - CLAIRE RANDALL CONSULTING - London
International Production Consultant
Commercials - Advises clients of budget setting, analyses treatments and reviews the feasibility of projects, the production processes and where optimizations may be achieved at each stage of a production. Working on the executive production on behalf of clients, and with their agencies, to educate and improve the understanding of the production processes that are necessary to produce the most creative, cost effective and efficient projects.
Main clients include Adidas, Visa, Mars
< 2020 >
NETFLIX - Los Angeles
Creative Globalization contractor at RWS
Ad-hoc projects localization marketing supplementals
VOXX STUDIOS - Netflix Post partner - Los Angeles
DIrector of Localization
APRO - Brazilian Association of Commercial Producers
International Production Guidelines
Webinars on Budgeting and Producing for Global Brands
<2014 - 2016 >
MOVIE&ART - São Paulo/Los Angeles
Senior Creative Director / Content Development / International Production
Movie&Art is one of the leading media production holdings in Latin America. It belongs in the group LANDIA (the top Spanish speaking production house in the world) ; YOUR MAJESTY, a creative agency based in New York and ICONOCLAST ,one of the most awarded commercial film producers in the world.
Beatrix has established partnership between her production company Selva and Movie&Art for co-production of tv content, becoming part of the Movie&Art media conglomerate. She has created the TV Department Movie&Art+Selva, and assumed the position of Creative Director, leading the development and production of content in the group. In this key position, she was responsible for creating and developing new TV Series and branded content , and adapting international formats of scripted series for local production, dealing with networks and production companies worldwide, focusing on TV content to be generated by the group. She has also participated, in the capacity of Creative Director, the group’s international co-production deals of feature films, TV series, documentaries and internet content, besides having created content for clients like Pantene, Nestlé, Proctor&Gamble.
<2006 - 2017>
SELVA - São Paulo / Los Angeles
Founder - Creative Director/ Director/ Producer/ International Production
Selva is a Film, television and multimedia production company connected with a broad network of creative talent and production companies worldwide. Beatrix has established the company and has provided leadership in all areas from development to launch | Led development / production / post-production teams of up to 60 people / Oversaw the projects through the entire cycle from contracts, budgeting, development, production, post production and distribution.
Some projects headed by her include:
.TURNER LATIN AMERICA | Producer /Director/ Showrunner
Fashion Splash - TV series - 13 X 24 min episodes – Fashion TV
Key role in development of the show from concept to launch/ Directed a team of 40 people (development, production, post production crew) / Supervised the fashion and historic research and plots for the episodes / Oversaw script / Creative lead of art direction, design and graphics / Direction on set / Negotiated contracts and co-production legal aspects with Turner Latin America . Fashion Splash is a Prime time show at Fashion TV targeted to an audience of fashion experts and fashion enthusiasts all over Latin America, with the participation of the most influent people in the fashion industry.
. CNN INTERNATIONAL - London | Co-director / Producer
Episodes for the series Art of Life, Principal Voices , The Scene and World Sport.
. E! TELEVISION - Los Angeles / REDE TV - São Paulo | International Production and TV Formats Consultant
DR. 90210 format - Negotiated format with E! TELEVISION / Adapted the format to be produced by REDE TV / casted the protagonists and recruited crew in Los Angeles / budgeted and designed the flowchart for international production .“Dr. Hollywood” , the Brazilian version of “Dr.90210” , has become the second show in audience numbers on the Brazilian Television, on the Sunday evenings, with the highest numbers ever reached by the broadcaster.
. TV CULTURA broadcaster - São Paulo | Producer/ Director/ Showrunner
Ecoprático - Unscripted TV series - 12 X 24 min episodes – Prime Time
Key role in the development and production of the show from concept to launch/ Directed a team of 50 people , with accountability for all aspects of daily production, including generating segment ideas, overseeing script, production and post production / Negotiated contracts and production aspects with TV Channel and sponsors | Ecopratico is a reality show focused on sustainability and environmental issues. It has won the Environmental Merit Award at the Latin American Environment Conference. It became a key show at the TV Cultura’s programming, for its innovating format, responsible for attracting a younger audience , and rapidly becoming the 2nd show in audience. For its success it was reprised 4 times, and launched in DVD / Blu-ray. TV Cultura is considered the 2nd best quality TV channel in the world, behind BBC 1, according to Populus, prestigious British research agency.
. MTV BRAZIL | Director
Commercials and featurettes : Revela, Mercado Mundo Mix
. GLOBALPOP | Creator/ Director/ Producer
Format - TV series - 13 X 24 min episodes
Created the format / Developed a network of production professionals grouped in teams in 7 countries / Produced and directed the pilot shot in 7 countries | Globalpop was shortlisted among more than 200 productions at Cannes- MIPTV
. ELDORADO - HUMAN TRAFFICKING (documentary) | Producer - opened the United Nations Congress of Human Rights and the Latin America Film Festival . Beatrix was In charge of all aspects of production from development , budgeting and funding to completion and distribution.
. PARTYING TO REVOLUTION (documentary) | Writer, Director, Producer - Filmed in 4 countries , featuring scientists, writers, artists , including worldwide renowned artist Kenny Scharf, the blockbuster author Daniel Pinchbeck and the legendary mathematician Ralph Abraham.
. 25 YEARS of SOS MATA ATLÂNTICA (documentary) | Director - portraying the most important organization of protection of the Atlantic Rain Forest.
. FREAK GALLERY (short film) | Writer and Director - selected at the New York Film Festival LGBT , Seoul Net Festival
. PELVIS (short film) | Co-director - with renowned NY artists AVAF, acquired by the Museum of Modern Art of São Paulo ( MAM) permanent collection
. (F) For the Day I Met Eric ( short film) | Producer - screened at the Cannes Short Film Corner
. SANTA URSULA (commercial film) | Art Director - awarded Bronze Lion at the Cannes Lions
REVELA.org | Creative Director - Platform of digital activism based on satellite mapping of the environmental crisis, sponsored by Ford Foundation | Participated since Revela’s creation and development / Directed the films of the campaign aired on MTV and VH-1/ Oversaw visual communication and graphic design for online optimization.
. KITCHENET | Creative Director / Producer - Pop culinary web series for YouTube
. O GUARANI | Creative and Artistic Director - Multimedia Opera Concert - the largest projection/light/sound synchronization in Brazil, at the time. Clients : BBDO , GOL Airlines , Dream Factory ( Rock in Rio organizers)
. BRUNO E MARRONE | Creative and Artistic Director - “Evolution Tour” of the one of the biggest pop stars in Brazil , winners of the Latin Grammy. The concerts were attended by 3 million people in 150 cities in Brazil and S.America, reaching millions more with TV broadcasting and DVD/ Blu-ray. Client : Sony Music
. CAPITAL INICIAL | Director of Multimedia Content - “Gigante” and “Rosas & Vinho Tinto” tours of one of the biggest rock bands in Brazil. Client: Sony Music
. SANDY&JUNIOR | Director of Multimedia Content - “Quatro Estações” - concert of the most popular pop duo in Brazil with over 10 million records sold | Creative and Artistic Director of the DVD “Quatro Estações” with over 500.000 sold. Client: Universal Music
brands/ events >
. SAMSUNG TECHSUMMIT | Creative and Artistic Director - Directed a crew of more than 80 pros - global event.
. MITSUBISHI | Director of Multimedia Content for the launching of MITSUBISHI RALLIE
. FIAT | Director of Multimedia Content for the launching of the car FIAT IDEA
. NOKIA - Sonar Music Festival | Director of Multimedia Content for IG and COCA-COLA lounges
. SMIRNOFF EXPERIENCE | Multimedia Director - Music and Fashion global event in São Paulo
. PACHA | Creative Director for the campaigns - Pacha is a world famous nightclub founded in Ibiza, it became a powerful global brand with clubs in 15 countries. Currently ranked 3rd best nightclub in the world.
< 2000 - 2005 >
. TRATTORIA Production Company - São Paulo | Art Director , Director
Commercials, TV spots, music videos , for agencies like J.W. Thompson, Saatchi , FCB, BBDO and clients like EMI,
TIM (Italian Telecom) , Mattel.
. FASHION PHOTOGRAPHER at BEA GUEDES STUDIO - London, Sao Paulo
. Extensive experience with all aspects of film, television and commercial production from concept to air.
. Large experience in leading creative, production and post production teams, from development to launch.
. Expertise in content development and multimedia experiences
. Visionary/ breakthrough creative development and execution.
. Ability to manage multiple projects in various stages.
. Experience in negotiating and building network with executives, creative and production teams locally and internationally.
. Knowledge of content and formats trends in the international market.
. Knowledge of international production and adapting formats to local audiences.
. Extensive relationship with the Brazilian market (tv channels, producing companies, agencies)
. Extensive international network in Latin America, Europe and Asia.
. Extensive knowledge of Pop Culture, Internet Culture, Music, Travel, Science /Technology.
. MA - Photography - LONDON COLLEGE OF COMMUNICATION - London,UK
. Post Graduation - Photography - CENTRAL SAINT MARTINS COLLEGE OF ARTS AND DESIGN - London, UK
. Bachelor of Arts - BA Visual Communication - FAAP - Fundação Armando Alvares Penteado - São Paulo, Brazil
English, Spanish, Portuguese, French
Premiere, After Effects, Da Vinci, Resolume, Photoshop, Movie Magic
Permanent resident – Green Card holder - EB-1A Extraordinary Ability / First Preference Worker